Sales by region

Currency-adjusted sales growth in all regions

As previously, in fiscal year 2014 HUGO BOSS succeeded in posting sales increases after currency adjustment in all three regions. Sales in Europe including the Middle East and Africa increased in the reporting currency by 7% to EUR 1.567 million (2013: EUR 1.457 million). In a difficult market environment, sales also rose in local currencies by 7%. Double-digit sales growth in the UK and the Iberian Peninsula contributed to this development. In the Americas sales in the Group’s reporting currency increased by 3% to EUR 587 million (2013: EUR 570 million) or 4% in local currencies, particularly thanks to growth in the United States as well as Central and South America. Sales in Asia/Pacific were EUR 361 million in the Group’s reporting currency, 4% up on the prior-year level (2013: EUR 347 million). Local currency sales rose 7% compared to the prior-year period. Sales increases in all markets contributed to this growth. Sales and profit development of the business segments