Uniqueness is often spawned by the union of two opposites. And opposites have also shaped HUGO BOSS from its very inception. They define the Group's DNA: its international success, the glamorous presentations – all emanating from a base located in the tranquil Southern German town of Metzingen. Today traditional craftsmanship, visionary concepts and hi-tech solutions are fused here, while classic masculine elegance is melded with delicate feminine details and soft silhouettes. Genuine luxury is engendered when restrained style dovetails with first-class service.

Contrasts like these inspire the Group and its employees. They are a wellspring of passion and creativity. And they culminate in unique products, made by HUGO BOSS.

Architecture meets Nature

  • Modern structures couched in lush greenery: this describes the HUGO BOSS headquarters in Metzingen. It is a juxtaposition that BOSS Womenswear designer Jason Wu captured in his first two collections. The staging of the Spring/Summer 2014 Fashion Show in New York skillfully showcased the antithesis.

  • BOSS Womenswear Fashion Show, Spring/Summer 2015, New York

Local meets Global

  • Deep regional roots that flourish in a global outlook: that is HUGO BOSS today. A contrast that inspires both fashion designers and HUGO BOSS employees worldwide.

  • The sustainably designed administration building on the HUGO BOSS campus in Metzingen

Tailoring meets Technology

  • A gift for choosing the ideal materials and precision workmanship have laid the foundations for the longstanding expertise of HUGO BOSS. Sartorial mastery and state-of-the-art production processes intertwine here.

  • BOSS Made to Measure suit with the embroidered signature of the customer

Masculine meets Feminine

  • Consummate tailoring and clean silhouettes have long been hallmarks of BOSS Menswear. Now traditional couture and classic suit fabrics are being reinterpreted and infused with an additional feminine note in BOSS Womenswear. The result is a very special look, and an evocative counterpoint between masculine and feminine.

  • The actress Kate Bosworth wearing BOSS with her husband Michael Polish in BOSS Made to Measure, HUGO BOSS PRIZE 2014, New York

Luxury meets Understatement

  • Understatement is the essence of true luxury. After all, it is the small but significant details that render things special. The exceptional menswear line BOSS Made to Measure perfectly embodies the interplay of these contrasts.

  • BOSS Store Osaka, Shinsaibashi

Glamour meets Precision

  • The red carpet and the frenzy of flashing cameras – that too is part of the world of HUGO BOSS. Never before have as many international stars worn our products as during this past year. Substantial work on the collections is required to bring this about. And here is where the HUGO BOSS team's many years of experience pay off, as they devote their energy and expertise to the brand's global image – without ever losing sight of the company's roots.

  • The actress Diane Kruger in BOSS, Met Gala 2014, New York and Artistic Director Jason Wu in his Metzingen studio