Uniqueness is often spawned by the union of two opposites. And opposites have also shaped HUGO BOSS from its very inception. They define the Group's DNA: its international success, the glamorous presentations – all emanating from a base located in the tranquil Southern German town of Metzingen. Today traditional craftsmanship, visionary concepts and hi-tech solutions are fused here, while classic masculine elegance is melded with delicate feminine details and soft silhouettes. Genuine luxury is engendered when restrained style dovetails with first-class service.
Contrasts like these inspire the Group and its employees. They are a wellspring of passion and creativity. And they culminate in unique products, made by HUGO BOSS.