Research and development

Season for season, HUGO BOSS has to prove itself on the global apparel market and create collections that meet the high design and quality expectations of customers. The research and development activities at the start of the value chain have a decisive influence on customers’ perception of the Company’s innovative strength and design competence. In addition, innovative development processes and manufacturing techniques make a crucial contribution to enhancing the efficiency and sustainability of the entire production process. Innovation therefore plays a central role in the Company’s success and is firmly anchored in the Company’s mission statement as one of its five values.